Publish: 07.11.2017

Catena Media Acquires PokerScout.com

Calling PokerScout an “iconic name in the online poker industry,” Catena Media teased its plans to use the property to increase its presence in online poker via the use of a “brand-first strategy.”

Catena Media, a company specializing in online performance marketing, has acquired PokerScout.com, the company announced. PokerScout is the world’s leading aggregator of online poker room data. In the poker world, it’s well known as the number source of information about game selection, overall room trends, and real-time stats about player volume.

Calling PokerScout an “iconic name in the online poker industry,” Catena Media teased its plans to use the property to increase its presence in online poker via the use of a “brand-first strategy.”

Pennsylvania iGaming Legislation a Game Changer

The acquisition comes on the heels of Pennsylvania lawmakers’ recent decision to legalize online casino gaming in the state. The move will make PA the fourth state in the US — after Nevada, Delaware, and New Jersey — to pass legislation to that effect. Given the size of the state’s population, the move doubled the amount of Americans having access to legal, safe online gaming overnight.

It also signaled the start of what industry insiders hope will be a new round of legalization around the country. While it came as little surprise when Nevada and New Jersey — two states with strong histories of gaming — moved quickly to open up their virtual casino doors, the momentum halted there. But with PA now on board, the hope is that larger states such as California and New York will start to get more serious at passing their own iGaming legislation.

New Markets Create New Opportunities

If that should happen, it would mean a huge wealth of new opportunities for online casino and poker operators in the US are just around the corner. The expected result of that is a new, huge arms race between operators seeking an edge in the coveted US market.

“This acquisition is well-timed given that Pennsylvania is set to open its market for online gaming…We hope that more states will follow in Pennsylvania’s footsteps. We have been prepared for a long time and this is a milestone for our continued expansion in the United States,” said Catena Media CEO Henrik Persson Ekdahl in a statement.

Part of that battle will include leveraging player information and data. From that perspective, Catena Media’s acquisition of an online poker data company is not surprising. In fact, it’s most likely just the opening salvo in what is sure to be a period of huge changes and disruption across the entire casino industry.