Publish: 05.03.2018

DraftKings plans to expand into sports betting

The daily fantasy sports giant DraftKings could offer a unique, in-depth sportsbook to Canadian bettors

It has been reported that DraftKings has begun creating a sports betting product. The daily fantasy sports giant is getting the sportsbook ready for legal changes. The high tribunal is currently debating about whether the federal ban on sports betting is unconstitutional.

Many players in Canada enjoy DraftKings and other daily fantasy sports. One sector of gambling that Canada enjoys over the USA is sports betting. Many of the top rated online casinos in Canada have integrated sportsbooks. But a sportsbook developed by DraftKings could offer something quite different to bettors.

DraftKings has a long way to go before they can release their sports betting product. But, if they do manage to release a sportsbook, it could be great for the bettors of Canada.

Expanding into betting

Expanding into BettingThe DraftKings announcement came as a bit of surprise to some in the industry. This is mostly because DraftKings has fought tooth and nail to show that they don’t produce a gambling product. It’s easy to see why it would be deemed gambling. However, the millions spent in legal battles by the likes of DraftKings have kept DFS alive.

Now, DraftKings believes that the legalization of sports betting is on the horizon in the USA. DraftKings CEO Jason Robins sees it as simply a matter of when it will be legalized. Robins also says that DraftKings will be ready for it.

Many people do see daily fantasy sports games as a form of legal gambling. Due to their aggressive advertising, DraftKings is a recognized brand in many countries. DraftKings will be ready to release a sportsbook to all nations that they currently offer their product in, such as Canada.

A better sports betting product

DraftKings is already an enjoyed service in Canada. Last year, it extended its CFL partnership for the 2017 season. It has also been noted that there is an audience in Canada which more likely plays daily fantasy hockey.

As for right now, many online casinos in Canada also offer sports betting markets. 32Red, Guts and Betsson all bring varied markets for betting on Canada’s favourite sports. But, given DraftKings’ experience in DFS, they could expand into a new sports betting experience.

Players in Canada could see what daily fantasy sports look like if they tip over the line into becoming gambling. DraftKings could also bring in more specific betting markets than Canada is used to as well as tournaments. If sports betting is legalized in the USA, Canada can get excited about a new way to bet.

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Calvin Ayre: https://calvinayre.com/2018/02/05/business/draftkings-wants-piece-sports-betting-market/

CNBC: https://www.cnbc.com/2018/02/03/draftkings-which-has-long-argued-its-business-isnt-gambling-wants-to-build-a-sports-gambling-business.html

CFL: https://www.cfl.ca/2017/06/14/draftkings-cfl-extend-partnership-2017-season/

CBC: http://www.cbc.ca/news/canada/fantasy-sports-betting-1.3426158