Gaming Nation Canada buys UK-based BD Sport for nearly C$18 million
Gaming Nation Canada expands to the UK market with latest acquisition
Canadian Gaming Nation is expanding its portfolio into the stadium betting services industry, with the latest acquisition being the British BD Sports Group.
One of the leading providers of stadium betting services in the United Kingdom was purchased for a total of C$17.9 million.
Ontario-based company paid C$14.4 million for the UK firm, with additional provisions adding the remaining C$3.5 million.
With the transaction completed, Gaming Nation has become the sole owner of BD Sport Ltd., BD Stadia Ltd. and BD Deportes SL.
About BD Sport
Founded in 2007, BD Sport operates at 31 stadium in the UK and is at the very top when it comes to in-stadia advertising. Also, BD Sport offers match day betting to its clients, with the service being available across the Premier League. The list of clubs the company had the pleasure of doing business with includes Manchester United, Manchester City, Liverpool, Arsenal, Chelsea and Tottenham Hotspur.
BD Sport offers a vide array of services, with their expertise encompassing sports marketing, brokering, live streaming and stadium betting, with the majority of UK bookmakers being on their client list.
Along with the assets of the British site, Gaming Nation will take over all the existing partnerships and deals, which will have an immediate impact on the profits.
Scott Secord, the president and CEO of Gaming Nation, was extremely happy with the acquisition of BD Sport, stating he was very much looking forward to future business endeavours. He added he was convinced the business climate was ideal to provide market growth for both sides.
Based in Thornhill, Ontario, Gaming Nation goals aim at bringing gaming brands together to offer a better experience to all their clients. Their strategy of buying successful online brands has made the company one of the more popular places for online gaming.