Publish: 22.01.2018

Kindred Group & Betfilter Unveil New Responsible Gaming Tools

The new software, named “AdBlocker” will work to block online casino advertising in much the same way as regular ad blockers.

Kindred Group, one of the world’s largest conglomerates of online casino brands including Unibet, 32 Red, and others, has partnered with leading player protection advocate Betfilter to create a new responsible gaming tool.

The new software, named “AdBlocker” will work to block online casino advertising in much the same way as regular ad blockers. It’s being hailed by many in the industry as a giant leap forward in the need to ensure that online casino play is always enjoyed responsibly.

“I am happy that this new social responsibility tool is now ready and available to those who need it,” the Kindred Group said in a statement.

Child Protections Critical

Paramount amongst those populations the software targets for protection is underage gamblers. Everyone in the online casino world has always been serious about keeping their games out of the hands of children, and AdBlocker is the most sophisticated tool yet to be developed for that purpose.

“We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers,” read the statement from the Kindred Group.

An Important Commitment To Safety

Showcasing their commitment, the Kindred Group was the driving force behind the funding needed to develop the new software. The program will work by allowing users to block any and all online casino ads via all mediums and all channels.

For example, parents looking to ensure their children don’t see any casino advertisements will be able to install the programs on both traditional computers as well as mobile devices.

“[The new AdBlocker] blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling,” said Betfilter representative Per Albertsen.

The importance of ensuring that online casino games are only enjoyed by responsible adults cannot be overstated. Any tool that can be used to protect children and problem gamblers is a welcome addition to what is already available.