Publish: 17.10.2017

NetEnt and Ve Present Media Buying Services to Casino Operators

The principal goal of the partnership is to lower the costs of player acquisition and enhance the retention for online gaming operators.

NetEnt, a premium supplier of ingenious, award-winning gaming solutions, and Ve Global, a marketing company supporting a range of different products from their discovery through to their purchase, have agreed on a collaboration aimed at presenting media buying services to global online casino operators.

This is considered to be the greatest data-partnership of the type, as far as the iGaming sector is concerned, whereas the first client to reap benefits from the unique technology is the Gaming Innovation Group Inc (GiG).

The principal goal of the partnership between NetEnt and Ve is to lower the costs of player acquisition and also enhance the retention for online gaming operators across the world by generating an authentic media buying system which grants access to unique audience understanding and behavioural awareness.

Precise and In-Depth Knowledge

That practically means that casino operators will be provided precise and in-depth knowledge of their marketing achievements while cutting marketing expenditure and increasing return on marketing expenses. All of this will be accomplished by creating a comprehensive, but undisclosed insight about gaming audiences, which will later be utilized in order to achieve better online advertising that is more pertinent to each consumer.

All of this will be accomplished by creating a comprehensive, but undisclosed insight about gaming audiences, which will later be utilized in order to achieve better online advertising that is more pertinent to each consumer.

Gaming Operators to Acquire More Control

The collaboration will make use of Ve’s Demand Side Platform (DSP) that is devised for lowering the expenditure built into third-party platforms, and, additionally, improving media transparency. Combining NetEnt’s statistical inference and Ve’s DSP, the new technology will ensure that gaming operators acquire more control over the ability to continuously improve their advertisements, thus assuring their utmost effect.

Combining NetEnt’s statistical inference and Ve’s DSP, the new technology will ensure that gaming operators acquire more control over the ability to continuously improve their advertisements, thus assuring their utmost effect.

“The partnership between NetEnt and Ve Global is about combining a leading media buying desk platform with a unique source of iGaming data, to serve a demand from international casino operators. We look forward to continue helping our customers stay ahead of the competition by offering a solution for more efficient marketing,” said NetEnt’s Managing Director and Chief of EMO Enrico Bradamante.

Towards the end of 2017, beta consumers will join, starting with Gaming Innovation Group Inc, whereas the official inauguration of the inclusive service will happen at the beginning of the next year. Both Ve and NetEnt strictly adhere to privacy principles and applicable regulations, and they are fully committed to securing the privacy of their technology users.