Publish: 23.03.2018

Novomatic enhances global expansion strategy with IGT agreement

This move will surely make Novomatic even more popular in the North American market, particularly in Canada

Two superpowers of the online casino world have signed a patent cross-license agreement. IGT (International Game Technology PLC) holds North America’s largest slot game patent portfolio. Novomatic provides excellent games in all areas of online casinos. This patent cross-license agreement will allow Novomatic to offer its games, and IGT patented games.

IGT will receive ongoing licensing fees from Novomatic as per the deal. Neither the duration of the deal nor the financial terms have been disclosed, though.

It was a strong move from Novomatic to make an agreement with IGT. IGT is already a huge name in Canada. Their slot portfolio is gigantic, and players in Canada love their games.

Building it better for North America

IGT is known to license its patented game features to fellow creators in the industry. This includes the likes of Incredible Technologies, Scientific Games, and Konami Gaming. IGT releases many new games with innovative features regularly.

One of its most recent announcements is Mistress of Egypt. Given the popularity of the Ancient Egyptian theme, it’ll undoubtedly be a success in Canada. One of the top-rated IGT online casinos in Canada is Kaboo.

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Michael Prescott, senior vice president of IGT’s North America gaming division, sees a vibrant future with Novomatic. He says that Novomatic now joins a group of industry leaders that has created a huge amount of game feature patents. Furthermore, as a collaborative, they aim to build upon North America’s largest portfolio of slot game feature patents.

Novomatic to continue expanding

Novomatic expanding

Novomatic is a huge name is a huge name in Europe. In fact, they claim to be number one in Europe. Now, they’re looking to expand across the world, and bring their inventive games to the continent of North America. At top online casinos in Canada like Casumo, Novomatic games are already all the rage. Now they’ll be able to bring game features that are even more in tune with the players in Canada.

Thomas Graf, CTO of Novomatic, says that the IGT agreement will enhance their global expansion strategy. The access to features that have proven to be popular in Canada will certainly help them on their way. Cross-licensing with IGT is seen as a chance also to expand their creative capacity.

This agreement between IGT and Novomatic will only help to enhance Novomatic’s standing in Canada. The gaming world in Canada only continues to improve with deals like this.

Check out some of great IGT and Novomatic games over at William Hill with this Canada bonus!

 

Cision PR Newswire: https://www.prnewswire.com/news-releases/igt-signs-patent-cross-license-agreement-with-the-novomatic-group-300612837.html

iGaming Business: http://www.igamingbusiness.com/news/igt-secures-cross-licensing-deal-novomatic

Gaming Intelligence: http://www.gamingintelligence.com/business/46672-igt-signs-patent-cross-licensing-agreement-with-novomatic

Novomatic: http://www.novomatic.com/en/explore-novomatic/about-novomatic/the-novomatic-group

IGT: http://phx.corporate-ir.net/phoenix.zhtml?c=119000&p=irol-newsArticle&ID=2337737