Publish: 12.11.2017

NYX Gaming Signs Partnership With Betfair US

The move will be the company’s first foray into the US online gambling market.

NYX, the maker of the OGS platform that powers leading online casino brands such as Betsson, William Hill, and Bet365, announced a new partnership with Betfair US. The move will be the company’s first foray into the US online gambling market.

“We’re pleased to have partnered with Betfair US, one of the leading names in New Jersey. The integration marks another milestone for NYX in the North American market as we continue to sign OGS distribution agreementswith New Jersey’s licensed casino platforms,” said NYX Gaming Group CEO Matt Davey.

Betfair US To Benefit As Well

Of course the Betfair brand is no slouch either. It’s a well known name in the online gambling world and beyond, taking nearly $2b in bets every year through its current presence in New Jersey’s regulated online casino market.

With neighboring Pennsylvania just recently passing their own online gambling legislation as well, it’s estimated that the large number gaming studios grouped beneath the NYX umbrella — including Icecap and Sidecity — will be a key factor in increasing that revenue significantly via market expansion in the coming years.

“We are excited to be working with NYX and launching their OGS game content on our Betfair NJ platform,” said Lorcan Kelly, the Director at Betfair Casino (US). “The agreement will allow us to significantly expand our games portfolio and bring a host of high quality new content to our customers.”

Another Partnership Agreement Signed

It bears mentioning that this latest partnership agreement is just one more in a long line of huge names in the online casino industry either joining or consolidating their forces. If the US continues to roll out new online gaming legislation in the coming years, it’s a trend that is only expected to increase as more and more companies jockey for their piece of the pie over the long-haul.

“Betfair US will significantly expand its casino offering with high-quality NYX and third party content. We look forward to a long and successful relationship,” Davey said.