Publish: 27.01.2018

Play’n Go Acquires Proactive Gaming

Proactive Gaming is a supplier with access to additional markets and operators where Play’n Go would like to expand its reach.

Play’n Go, one of the most respected developers of online casino slots and progressives in the world, has finalized its purchase of Proactive Gaming Scandinavia AB, the company announced in a statement on its corporate website.

Proactive Gaming is a supplier with access to additional markets and operators where Play’n Go would like to expand its reach. This made it a natural fit between a company with great omni-channel content looking for a more robust visibility and distribution model.

Play’n Go Seeks To Expand

Speaking to the desire to enhance its global reach, Play’n Go CEO Johan Törnqvist highlighted the company’s ongoing focus around acquiring additional market share from competitors.

“At Play’n GO, we’re always looking to push the boundaries of what a supplier can achieve, and this acquisition of Proactive Gaming will allow us to enter new verticals and build on our existing customer base,” he said.

The last few years have seen frenetic activity between developers and suppliers. If anything, this move is only surprising insofar as it took Play’n Go this long to pull the trigger on a big move.

Proactive Gaming Brings Its Talents To Play’n Go’s Content Library

The purchase also made a lot of sense for Proactive Gaming. The company has made significant inroads in its network of operators, predicated on its own ability to provide world-class content and gaming experiences.

As one of the leading providers of slots and progressives, Play’n Go certainly fit that bill. Merging one into the other will give the team there the ability to focus on distributing some of the best content in the world.

“Play’n GO have been pioneering in the casino sector for years and we’re delighted to become a part of their organisation,” said Proactive Gaming’s Pal Burman. “Although in different gaming verticals, we have the same high standards when it comes to new product development and this will help us grow more than the sum of our parts in the coming years.”