Publish: 04.01.2018

Playtech & Lottoland Sign New Agreement

With so much competition going on in the online casino world, the emphasis is always on bringing players new and incredible experiences.

Lottoland, one of the world’s leading suppliers of online lottery software, has signed a new agreement with industry and Canadian market powerhouse Playtech, the companies said in a statement.

The new arrangement will see Lottoland’s suite of tools used by Playtech in its self-service betting terminals in the UK. It’s being hailed as an innovative partnership that brings together the online and offline betting worlds.

“Playtech BGT Sports is at the forefront of innovation in the sector and our lotto betting will be a very popular addition to its self-service betting terminals,” said Lottoland Solutions’ Michael Bogie.

New Deal All About Player Experiences

With so much competition going on in the online casino world, the emphasis is always on bringing players new and incredible experiences.

Playtech believes that this new crossover will do just that, giving players access to some of the world’s best lottery gaming software not only online, but also in the physical places where they like to get in action.

“Bookmakers have offered bets on lottos for years as part of their numbers betting portfolio and it has been popular on our terminals for some time now but we believe the innovation and customer service delivered by this partnership will take us a step further to becoming a one-stop shop for all betting operators and bookmakers,” said Playtech’s John Pettit.

Innovations In Omni-Channel Experiences

Industry analysts are pointing to this deal as proof that industry actors continue to place emphasis on finding new links between their online and offline offerings.

“Omni-channel” is a popular word these days, yet still one that is often exclusive to online products. This deal shows that while the mobile/tablet/desktop link is important, there is still a place for traditional brick and mortar gaming in the equation.

In other words, competitive gaming companies will need to think about not only how they can provide seamless experiences online, but also how they can tie them in to offline gambling as well.

“Our jackpot lotto betting products are popular across a range of markets and customers [and] we are excited to be providing these products to Playtech BGT Sports for its retail customers,” Bogie said.