Publish: 07.11.2017

Playtech Partners With BetBuddy

BetBuddy is specifically known for its expertise in creating behavioral identification software.

playtech casinosPlaytech, one of the world’s leading developers of online casino technologies, has signed an agreement with gaming data services company BetBuddy, the company said in a statement. The agreement comes on the heels of increasing pressure for online casinos to integrate the cutting edge analytics that are now a mainstay in many other industries.

BetBuddy is specifically known for its expertise in creating behavioral identification software. Playtech plans to implement this technology in order to increase player protection by doing more to identify problem gamblers.

“BetBuddy is the leading company in this field and has a team that has focused exclusively on developing an industry-leading Responsible Gambling solution. The strength of the product and the knowledge and experience that the team brings is unparalleled, and we are delighted to have completed this acquisition and to welcome them to the Playtech family. Responsible Gambling is a cornerstone in all Playtech’s offerings,” said Ian Ince, Playtech’s Head of Regulatory Affairs and Compliance.

An Increased Sense of Responsibility

Playtech’s decision to place more emphasis on player protections comes on the heels of UK regulators placing increased scrutiny on how the industry handles problem gamblers. 888 recently found itself in hot water after failing in its duty to protect players who are vulnerable. To how it meant business, the UK regulators levied the largest fine for a failure to protect players in history.

The saga served as a wakeup call to many in the industry about the need to do better. For that reason, the move and its timing are not surprising. They are the result

“This acquisition demonstrates our commitment to producing solutions and games that will enable Playtech and its customers to be the most responsive and responsible businesses in the industry,” Ince said.

BetBuddy’s Reputation Grows

For its part, BetBuddy is quickly becoming one of the go-to software providers for an online casino industry currently in flux. The company already counts big players in Canada and abroad —  such as the Ontario Lottery and Gaming Corporation and IGT — as customers.

However, there’s no doubt that adding an industry stalwart like Playtech is a boon, and will only service to increase its presence and influence in the industry moving forward.

“We are thrilled to have agreed terms with Playtech, the leading B2B supplier in the gambling industry. We look forward to working with the Playtech Compliance, Business Intelligence, and Game Development teams, in partnership with Playtech’s customers and wider industry stakeholders, to continue to help to raise standards in Responsible Gambling,” said BetBuddy CEO Simo Dragicevic.