Publish: 26.09.2017

Scientific Games Corporation Deepens Partnership with Westgate

Although based outside of cyber space, the expertise gained when companies that provide online casino solutions get access to the huge player bases that still frequent land based casinos is invaluable.

Canadian online casino players benefit hugely from the collaboration that goes on every day within the online casino industry. But a part of that whole process that doesn’t get nearly enough attention is the symbiotic relationship between “brick & mortar” casinos and online casino vendors:

Although based outside of cyber space, the expertise gained when companies that provide online casino solutions get access to the huge player bases that still frequent land based casinos is invaluable. Which is why many in the industry are very excited about the new partnership recently announced between Scientific Games Corporation and Westgate Las Vegas Resorts.

Mobile & Online Platforms Incoming

Scientific Games Corporation will be using its SG Universe product suite not only to supply the Westgate with the tools it needs inside its casino. In addition, it will also be providing the technology that will power its online and mobile casino as well.

In a statement Bob Parente, Senior Vice-President and Chief Revenue Officer for Scientific Games Corporation stressed that the opportunity to continue innovating was a key factor in the company’s decision to work with Westgate:

“We are honored to strengthen our partnership with Paragon Gaming [and] Westgate Las Vegas Resort and Casino and to have the opportunity to serve with Westgate Resorts on its forward-thinking vision. We look forward to continuing to provide innovative systems and solutions and building upon the foundation that we have established with Westgate [Resorts],” he said.

Westgate Looking To Branch Out

For Westgate Las Vegas Resorts, the new arrangement will give them the opportunity to enjoy a deeper integration between their online and offline products. Industry insiders have pointed out that the recent trend towards a dual focus is indicative of just how important the online casino space has become:

“Not only was this decision based on our current Scientific Games [Corporation] systems’ history of superior performance and reliability but Scientific Games [Corporation] also offers incredible overlapping opportunities for our other business segments at Westgate Resorts,”  Mark Waltrip, Chief Operating Officer for Westgate Resorts said in a statement.

Gone are the days when a brick & mortar casino could content itself with getting patrons through the door. As this new partnership highlights, modern casinos and gaming companies alike must continue to deepen the relationship between all verticals if they wish to enjoy continued success.