Publish: 07.01.2018

The Stars Group Launches BetStars News

It appears as though this new portal is going to be one part in what will undoubtedly be a multi-faceted effort to increase visibility.

The Stars Group (formerly the Amaya Gaming Corporation), the Toronto based online poker and online casino company that owns and operates the PokerStars brand, has announced the launch of its new “BetStars News” portal.

Initially, the rollout will occur only in the UK market. Should it prove popular, it’s possible a similar site with a specifically Canadian feel could be coming in the future.

”Starting with the UK, we plan to roll out BetStars News in many other regions in the coming months, continuing to demonstrate our commitment to enhance BetStars and create a better experience for our customers,” said BetStars Managing Director Zeno Ossko in a press release posted to the company’s website.

All The Sports News That’s Fit To Print

Launching BetStars News is meant to coincide with The Stars Group’s increased focus on the sports betting vertical. Although the company has done a fairly decent job of converting exiting online poker customers over to sports betting, analysts have noted difficulties in attracting organic growth in a very competitive market.

It appears as those this new portal is going to be one part in what will undoubtedly be a multi-faceted effort to increase visibility. The idea behind BetStars News is to have punters come looking for the latest information about sports betting odds, analysis, percentages, and matches — and to stay to place their wagers on the BetStars site.

“BetStars News is an exciting development for us that will help our customers hone and improve their sports knowledge through the vast content that the news site will feature,” Ossko added in the press release.

Will Content Strategy Attract New Players?

It remains uncertain how effective the new venture will be in attracting the new sports betting customers The Stars Group craves.

However, there’s little doubt that with possibility of US sports betting becoming legal this year, industry analysts are expecting an uptick in the amount of jockeying for position operators will undertake in the race to provide punters the information they crave.