Yggdrasil & Pinnacle Sign Agreement
On Pinnacle’s end, the agreement came as little surprise.
Yggdrasil, one of the world’s leading developers of online casino games, signed an agreement with leading operator Pinnacle, the company said in a statement to its corporate website. The agreement will see the migration of Yggdrasil’s huge library of player friendly games to the Pinnacle platform.
“In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years. It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles,” said Yggdrasil Gaming CEO Fredrik Elmqvist.
Yggdrasil Titles Hot Properties
On Pinnacle’s end, the agreement came as little surprise. Yggdrasil is cementing its reputation as a player favorite with each new online slot title it releases. Just this quarter, the development giant release three new games — Rainbow Ryan, Valley of the Gods, and Jungle Books — that are already wildly popular. In addition, it’s Joker Millions and Empire Fortune titles made news by paying out huge multi-million dollar jackpots.
No matter how you look at it, Yggdrasil is now a “must have” brand for any online casino operator.
“In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil,” said Pinnacle CEO Paris Smith in a statement. “Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”
Promotional Tools Part Of The Deal
To do the most getting the word out to players that Pinnacle now carries these popular titles, the company will also have access to Yggdrasil’s bag of online promotional tools as well. These include the unique in-game client tournament and raffle software BOOST, as well as social media sharing tool BRAG.
Together, these programs are expected to have an immediate impact helping Pinnacle to do more for current players, as well as get word of the new arrangement out to new potential players as well.