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Aristocrat Technologies Finalizes Big Fish Games Takeover
Aristocrat Technologies, one of the global leaders in online casino games development and omni-channel gaming solutions, has announced the finalization of its takeover of Big Fish Games.
The deal saw Aristocrat pay nearly $1b for Big Fish, and do so entirely in cash.
“Big Fish Games Incorporated will immediately provide scale across our entire digital platform and our social casino business will become the second largest social casino publisher globally,” said Aristocrat CEO Trevor Croker in a statement made to the Australian Securities Exchange.
Games & Meta-Games Key To Deal
In the statement, Croker was also keen to point out that although Big Fish is known for creating awesome gaming experiences for players, it was not the only reason behind Aristocrat’s decision to purchase the company.
In addition to the in-game technology, Big Fish had also developed strong “meta-game” technology. This technology allows developers and operators to increase their ability to offer players the correct experience for them, as well as provide better data about how to optimize future offerings.
Given the nature of the developments in the intense competition between operators, the ability to leverage data is critical to success. Therefore, analysts were not surprised to see it get specific mention in the press release.
“Big Fish Games Incorporated’s digital-first social casino content and industry-leading meta-game capability and applications are highly complementary to [our] existing and industry-leading land-based digital content business,” Croker said.
Aristocrat Goes Digital
Aristocrat also stands to benefit heavily from the diversity which the integration of Big Fish Games will bring into its asset portfolio.
Although it has a strong online presence, Aristocrat’s bread and butter has always been the brick and mortar casino world. However, with Big Fish integrated into the fold, Aristocrat has already seen it’s online revenues double. In fact, Australian publication The Brisbane Times estimated that online verticals are now 38% of the new Aristocrat’s revenues.
With so much momentum behind its digital business, Canadian online casino players can expect to see some new and exciting experiences coming their way in the very near future.