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Aspire Global Purchases Stake in Mr. Play
Aspire Global, one of the world’s leading providers of online technologies, has announced the purchase of a 40% minority stake in online casino operator Mr. Play. The acquisition was made with the intention of growing the Mr. Play brand and launching an all new online casino room that is expected to go live in the coming days.
Speaking about the new opportunities that the deal will offer, Aspire Global CEO Tsachi Maimon focused on Mr. Play’s untapped potential as a key driver of the decision to pull the trigger.
“We are always open to opportunities where we can leverage our strong position in new profitable ways. We are excited to be part of this joint venture and look forward to materializing the potential of this product in our role as full partner,” he said.
Milestone Based Financing
Aspire Global is known for focusing on results, and so it should come as little surprise that the deal will be financed in-part by performance milestones. However, there is little doubt that once Aspire adds its suite of tools to what will certainly be a strong branding presence, players will be coming — and staying — in droves.
The strong reputation Aspire already enjoys for using intuitive and fun software to creating compelling in-game experiences was one of the key points cited by Mr. Play representatives for moving forward with the arrangement.
“When we decided to launch Mr. Play, we looked for more than just a software vendor. We wanted a first-rate strategic partner who could provide us with anything it takes to carve out significant market share by offering customers the best possible online gaming experience,” said Mr. Play CMO Hanan Greenberg.
While the online casino community eagerly awaits the launch of this newest venture, there is little doubt that given enough time they will without a doubt become a force to be reckoned with.