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Bede Gaming & Kiron Interactive Sign New Partnership
Bede Gaming, a leading developer of online casino gaming platforms and games based out of the UK, has signed a new partnership agreement with Kiron Interactive, the company said in a statement to its corporate website.
The deal will see Bede get access to to Kiron’s virtual sports and numbers games. They will be offered to players through its exclusive PLAY gaming platform.
“Virtual sports have become an increasingly important gaming vertical in recent years and sits well between casino and sports betting,” said Bede Gaming’s CEO Michael Brady.
Bede Increases Its Sports Offerings
Bede’s decision to expand its sports offering is not surprising. The vertical is highly popular with players and is increasingly one of the key needs for an omni-channel strategy.
As an aggregator, Bede will be able to use Kiron’s content not only to further diversity it’s content, but also to make sure it’s providing the cutting-edge gaming experiences that players expect — a key aspect to successfully attracting, holding on to, and getting the most out, of its player base.
“We’re always looking to build on our products with high end games, so it was important to extend Bede PLAY’s virtuals offering,” Brady said. “[And] with Kiron’s portfolio among the strongest of its type in the industry, adding Kiron made sense. Our operator partners will have access to world-class virtual sports games, which will significantly improve retention, cross-sell and engagement.”
Kiron Grows Even Larger
For Kiron, the deal represents another avenue to raising its global profile. The company —which already operates on every continent — and will now have an even bigger global presence.
“Many innovative operators have partnered with, and benefited from, Bede over the past few years, so we are excited to bring our games to new audiences, where we know they will perform strongly,” said Kiron’s CEO Steven Spartinos.
With so much focus being placed on real sports gaming in markets across the globe, it’s easy to see why Kiron is not having any trouble finding partners willing to help it expand.