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Blueprint Gaming Adds Merkur & Reel Time Gaming Titles
Blueprint Gaming, one of the UK’s largest and most successful online casino games studio’s, will be partnering up with game developer Merkur Gaming, the companies announced in a statement.
The collaboration will see the full content library of mercer Gaming be integrated into Blueprint’s offerings in the coming months.
“We’re excited to now offer Merkur and RTG’s top performing games via the Blueprint Gaming RGS,” said Matt Cole, Blueprint Gaming’s Managing Director in a statement.
New Games; New Demographic
The catalyst for the move is Blueprint’s desire to add more complexity to its portfolio. The company believes Merkur’s title list — which includes popular games Aerik HD, Achilla HD, and Age of Machines HD — will allow it to expand to new audiences.
Specifically, Blueprint is hoping these new offerings will attract a younger demographic. Merkur proved its ability to attract millennials via successful entry into a variety of European markets including Germany, Spain, and the Netherlands.
“The game style will complement our existing portfolio of feature rich slots and further strengthens our performance across a broad range of markets,” Cole said.
Reel Time Gaming (RTG) Also Added
In addition to the addition of Merkur Gaming’s titles, Blueprint will also be adding content from Reel Time Gaming.
Reel Time Gaming is another well known game developer with more than twenty years of experience developing exciting slots titles, and its unique blend of audio, visual, and gaming techniques already has a strong foothold in European markets. Its catalog of slots includes titles like 7 Seas Pirates, 15 Samurai, and Fishin’ Frenzy.
In tandem with the addition of Merkur Gaming’s slots titles, Blueprint is expecting to see an immediate jump in its popularity and reach across the European continent. In the future, its expected that the new additions will also give it an increased presence within the Canadian market as well.