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Blueprint Gaming Purchases Games Warehouse

Blueprint Gaming Limited, one of the UK’s largest developers of omni-channel mobile casino games, has purchased rival firm Games Warehouse (a subsidiary of the Harbour Group), the company announced via a statement.

The consolidation comes on the heels of increased industry research and analyst predictions that innovations in mobile gaming will remain the central focus of online casino operators in the coming years.

Speaking about the new agreement, Matt Cole, Managing Director for Blueprint Gaming Limited, stressed the acquisition came from a desire to create innovative experiences for players.

“We are confident that the fit will work very well and we look forward to creating some innovative games together,” he said.

Skill-With-Prizes Technology Critical To Deal

Blueprint Gaming is itself actually a subsidiary of the Gauselmann Group, a Germany company that operates across many different online casino gaming verticals.

Analysts believe the group’s desire to acquire a developer such as Games Warehouse illustrates that despite the huge advancements in mobile development globally, there is still much room for differentiation when it comes to creating new games and technologies.

Gauselmann seems to have been particularly interested in Games Warehouse’s skill-with-prizes (SWP) technology. These games — which have an element of player based skill baked in to traditional gambling gameplay — are especially popular with the critical millennial demographic.

The inclusion of these elements not only makes Game Warehouse’s current games library attractive, but also offers opportunities to leverage it for future titles. In a statement, Brandon Bezzant, a spokesperson for the Harbour Group, emphasized the importance of the SWP technology to the deal:

“Games Warehouse first created the SWP market and more recently successfully evolved into a standalone games developer for online and mobile. We are sure that as a part of Blueprint Gaming and the Gauselmann Group the team can go from strength to strength,” he said.

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