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Canada Canon Inc Is the New Toronto Defiant Sponsor
Canon Canada Inc, a leading digital imaging provider since 1973, is confidently stepping into the eSports domain, through a long-term partnership with globally acclaimed OverActive Media (OAM).
The agreement between the two companies has been sealed through Canada Canon’s sponsorship of Toronto Defiant, one of the eSports teams owned by OAM.
The stature of the OAM group is best reflected in the fact that they are the currently the only eSports organization with legal ownership of teams in three of the biggest leagues – the Overwatch League, League of Legends European Championships, and Call of Duty League. With the recently acquired Splyce, OAM expanded its reach to the regional teams in Rocket League, Starcraft II, and Smite.
In June 2018, Liam “Mangachu” Campbell was the first Canadian player to sign for OAM’s Toronto Defiant. The 23-year-old debuted against the Los Angeles Gladiators and is one of the 4 Canadians in the Overwatch League.
According to the terms of the agreement, Canon will be the “Official Streaming Camera” for Toronto Defiant and all of the related content will be shot with Canon equipment. The first shoot took place in the East Los Angeles, where Toronto Defiant team was posing with Canon gear. The cooperation should last until the end of 2021 season, and all future visual content is to be captured through Canon lenses.
Canon Logo to Be Included on Defiant Players’ Jerseys
The amount of exposure that Canada Canon will get is enormous, as the brand will not only be promoted on the team’s jerseys but will also be featured on Toronto Defiant’s social media. Canon “Photo of the Day” will be posted online after every match, reaching out to the new generation of consumers.
In addition to the promotional and commercial value that both Canon and OAM will generate from the deal, a significant portion of the publicity is coming from the Toronto Defiant’s nationwide Official Home Game Photographer contest. Canon has also agreed to sponsor the team’s Behind the Lens content series which will give the fans an exclusive behind-the-scenes insight.
The Defiant Stream Zone, a set up where the wider audience will be able to watch the live streams of the team’s matches, should be finalized by 2020, with Canon as the rights holder.
In recent years, Canada and the USA have recorded a significant rise in the eSports industry – according to certain market researches and predictions, the total audience will reach 596 million by the year 2022.