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Electronic Bingo Finds its Way to Canada

The Canadian casino industry has come a long way in the past few years, and, though there is a ways to go yet, there have been some exciting developments in recent times. For instance, just last month we had the bombshell that the NHL had teamed with MGM Casinos to get a slice of the sports betting market. While Canadian bettors are yet to benefit fully from this, it does seem that this is a step in the right direction.

However, it’s not just sports betting partnerships and land-based casino developments that have made waves in the industry. In fact, news broke this week that electronic bingo will finally make its way to Canada, courtesy of the Ontario Lottery and Gaming Corporation (OLG). Indeed, the OLG has partnered with IGT (International Game Technology) to ensure that e-bingo is on offer all across Canada.

As part of the agreement, the OLG will trial the first-ever electronic bingo product in 12 different locations across Ontario, with games such as Bengal Eyes, and Pharaoh’s Legacy. The idea is that a fruitful partnership with the OLG will allow IGT to expand and start introducing e-bingo to other provinces across Canada. Judging by how popular the lottery and other gambling has proven in Canada, this should be a pretty successful venture for both parties.

Partnership Between OLG and IGT Looks Set to Pay Dividends David Flinn, IGT Regional Vice President Canada talked about this excellent growth opportunity for the company within Canada. “Launching electronic bingo content in Canada represents a meaningful growth opportunity for IGT and our customers,” he declared.

This move marks the partnership between New York-based IGT, and Canadian company OLG, and it’s not the first time this has occurred. There is the hope among many in Canada that the nation starts to adopt the more relaxed gambling laws of the US sooner rather than later. Indeed, there is the belief that Canada’s refusal to fully embrace sports betting, in the way the US has, is costing it millions. This is why a development like this is so important – it offers new opportunities for keen gamblers.

IGT is a global leader in gaming, and this partnership represents a really important one for the future of Canadian gaming. The company has a presence in more than 100 different countries in the world, and has global employees of around 12,000. Launching the first electronic bingo games in Canada is another feather in IGT’s cap, and will hopefully yield great dividends for Canada as a whole.

There is a hope that this partnership may lead to many more with American companies, and deals will be struck that will benefit Canada and Canadian gambling long-term. E-bingo could wind up being a huge success in the Great White North, and should open a lot more doors for the future as well.

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