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Enteractive Licenses Reactivation Service To Gaming Innovation Group
Enteractive, the creator of a solution for online casinos to reconnect with lapsed players, has signed a deal to license its product to the Gaming Innovation Group, the company has announced.
According to a statement, the Gaming Innovation Group will be using the service in a bid to collect player feedback, improve the player experience at its online casino properties, and rekindle relationships with players that have stopped frequenting its sites.
“Since working alongside Enteractive, we’ve already seen a significant increase in the number of churned players becoming active again and using our products,” said Remy Hordan, Central Customer Relationship Management Head for the Gaming Innovation Group in a statement.
Enteractive Ready To Produce Results
On Enteractive’s end, the deal allows it to showcase the effectiveness of its player reactivation service on a large stage where success will not be easy. The Gaming Innovation Group owns many of the leading online casinos both around the world and in Canada, including popular sites SuperLenny and Thrills. If Enteractive’s solution is able to return lapsed players on properties which already enjoy strong customer loyalty, it would be a strong indication that it can be effective in situations where even strong branding proved inadequate.
“Partnering with Gaming Innovation Group [Incorporated], an already established and growing operator, is a major deal for us and we’re excited to be an integral part of its customer relationship management strategy…our service will enable Gaming Innovation Group to significantly improve its bottom-line results by reactivating those lost users and helping them find their way back to [its] impressive portfolio of gaming sites,” said Mikael Hansson, Enteractive’s CEO.
Increased Focus On Responsible Gaming
In addition to customer reacquisition, Enteractive’s solution is a powerful tool for flagging players that may need help engaging in responsible gaming practices. So, while the new tool will be used to reconnect with players, the Gaming Innovation Group was quick to highlight that safeguards are in place to ensure no vulnerable players are the subject of the renewed focus on reacquisition.
“As well as improving our customer engagement with players to better understand their gaming experience, the service is also an invaluable tool in flagging vulnerable users, aiding us in our responsible gaming efforts. We’re thrilled by the early success and are excited to extend the solution across our other brands,” Hordan said.