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Global Mobile Gaming Market To Jump 19% in 2018
A new report by leading industry analyst think tank Technavio is predicting the worldwide market for mobile gaming will increase by as much as 19% in 2018.
The report lays out some of the key areas in which companies will need to focus if they hope to be competitive making inroads into global consumer demand. But there is one assertion in particular that has caused quite the stir in the online casino world as developers and operators continue to position themselves for dominance in the mobile and omni-channel verticals.
Online casino players love hitting the huge, life changing jackpots offered by online progressives especially. Conventional wisdom has it that the best way to attract players both new and returning is to offer up the largest cash prizes.
Technavio challenges this thinking. Its report asserts that what players really care about is not ROI, but the quality of their overall gaming experience.
“[Players] are extremely enthusiastic and passionate about gaming. They have a positive attitude towards gaming and have knowledge about the games they play. These consumers seek the entertainment value of the game over ROI,” said lead analyst for gaming research at Technavio, Ujjwal Doshi.
While no one in the online casino world doubts the need to create compelling player experiences, the assertion that ROI is less important is already making waves.
Mobile Gaming All About Fun
In explaining the reasoning behind the assertion, Doshi stressed the use of mobile gaming as a vertical where players go to have fun. Specifically, he cited the need for gamers to relax and forget about their everyday troubles, and their willingness to find that escape via the mobile platform:
“Playing mobile gambling games can be a stress buster for them. These consumers have individualistic and liberal gaming views,” Doshi said.
Full Report Offers Additional Insights
Finally, the report outlines some of the key trends that will be affecting the mobile online gaming market.
Specifically, the ongoing de-regulation of online casino gaming in the US, as well as increased interest amongst younger generations in first-world markets such as Canada, are critical factors in predicting such a significant increase in the market.