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Kindred Group & Greentube Sign Content Deal
Greetube, one of the leading independent developers of online casino games in the world, has signed a new content sharing agreement with the Kindred Group, the company said in a statement released to its corporate website.
Kindred is the owner of many of the world’s leading online casino properties. Specifically, the deal calls for Greentube’s content to now be offered on Kindred’s popular UniBet platform in the UK.
“We are very pleased that the Kindred Group continues to recognise Greentube as a leading slot games provider with this extended agreement that adds our wide selection of slot content on Unibet in the UK,” said Greentube’s Head of Sales and Marketing, Gernot Baumgartner.
UK Launchpad for Bigger Things
The reason Greetube is specifically interested in UniBet in the UK is that it’s such a high profile area for content to be seen in. UniBet is one of the UK’s largest online casino brands, and has a huge following of loyal and enthusiastic community of players.
The company is clearly hoping that by getting its content out to this group, they will be able to raise their overall profile and serve as a launching pad for future growth by way of a stellar UK reputation.
We are very proud of this strategic agreement that opens the door to new future opportunities and achievements. The UK Market is one of our key focuses and this deal is a clear sign of it,” said Greentube’s Head of Casino, Cristiano Blanco.
Industry Agreements Continue
Interesting to note in this deal is that Greetube is actually a subsidiary company of industry stalwart Novomatic. The fact that Novomatic would be looking to increase the profile of its content in the UK via this kind of agreement speaks volumes to the current competitive state of the online casino industry.
As the competition ramps up, expect to see more and more big names from both the content and operators sides coming together in order to create truly unprecedented experiences for players.