Ladbrokes Live Casino Gets An Overhaul
That reality means that live casino - and live casino development - is something that no developer can ignore in today’s market
Live action, online casino gaming – where casino games are played out in a live studio simulating a brick and mortar casino environment – has exploded in popularity amongst Canadian players in recent years.
It’s little wonder then that all of the large online casino providers have rushed to not only provide simulated live gaming to customers, but also to pour investment dollars into enhancing and perfecting their offerings. And the latest announcement to that effect comes in the form of Ladbrokes relaunching their live casino:
Renewed Focus on the Player
In explaining the reasoning for the update, Antonio Ruggeri, live casino product manager for Ladbrokes Coral said the company wanted to recommit to the level of authenticity and player interaction being offered:
“Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” he said.
Still Powered By Playtech
It’s worth noting that the software for Ladbrokes’ live casino comes from Playtech, one of the world’s most well known and trusted providers. Their partnership is already an industry powerhouse, offering up some of the most beloved online gaming experiences out there.
This redo then, was entirely about remaining committed to ongoing improvement and innovation, rather than a result of any perceived failure or shortcoming:
“Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment…the new area takes advantage of Playtech’s latest next-generation studio capabilities moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus,” said Playtech’s Kevin Kilminster.
Is Live Casino the Future?
It’s interesting to not that when the live casino option was first introduced, the industry was unsure how it would be received. After all, part of the allure of “video” online casino gaming is the incredible graphics, sounds, and pace of the play that the computer makes possible.
However, there is no question the format has been embraced by players both in Canada and worldwide. That reality means that live casino – and live casino development – is something that no developer can ignore in today’s market.