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Magnet Gaming Links Up With Chanz Gaming
Magnet Gaming, a leading online casino game developer with a strong presence in the European market, has signed an agreement with Chanz Gaming, the company said in a statement.
For it’s part, Chanz is a social gaming force on the continent. It will now be adding Magnet’s full library to its reputation for diverse and fun gaming experiences. The content will go live on the company’s Estonian platforms in the very near future.
“We are constantly developing our games to promote gambling as a form of social entertainment and are confident our slots will go down really well with its players,” said Magnet Gaming Game Licensing Head Thomas Nielsen in a statement praising the deal.
Slots Are King
In a similar statement also praising the move, Chanz noted the high quality of Magnet Gaming’s slots as being key to the deal. As a social gaming specialist, Chanz places slots as a key component of its content strategy. This comes as little surprise, given the natural synergy between slots gameplay and the mobile format.
“We are always looking to add the best slots games to our site and with the quality of Magnet Gaming’s portfolio, we have certainly done that. We look forward to a long and beneficial relationship,” the company’s statement said.
Social Gaming Critical
From an industry perspective, it should be noted that this deal represents yet more proof of the critical importance placed on social gaming today. Mobile focused operators such as Chanz are growing every day — and also becoming more aggressive in their attempts to capture market share from more traditional online casinos that don’t have such a mobile-first focus.
Bottom line, this deal is just another example of how online casino content creators and operators alike are increasingly emphasizing ways into not only players’ hearts, but their mobile devices as well.
In markets such as Canada, where mobile adoption is high and online casino culture is strong, we can expect to see this trend dominating operators’ strategies for the foreseeable future.