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Michael Bauer In As Greentube CGO
Greentube, a division of NOVOMATIC tasked with spearheading the company’s online gaming operations, has appointed Michael Bauer as its new Chief Games Officer (CGO), the company said in a statement released to its corporate website.
The move comes in the wake of ever increasing importance in the online and mobile gaming verticals in the online casino industry.
Bauer is being brought to the role after a complete corporate restructuring that created a new “Games Vertical” in order to capture increased marketshare in what is a crowded, competitive environment. He has been the company’s CFO for the last 3 years, a role he will continue to occupy on top of his new duties.
“Greentube and I share the same ambitions and values, and I am thrilled to be given the opportunity to step in as CGO at this very exciting period of the company’s growth,” Bauer said in the statement.
Renewed Focus On Content
As it’s been said, “content is king.” Bauer’s first mission as CGO will be to focus on creating compelling content that will distinguish the brand worldwide. The goal is clear — use the creation of new games as a way to boost the company’s sales and meet future growth targets.
“We are producing great games and have a very diverse and localized content portfolio. Especially large customers that operate in various markets will benefit from this fact. I am looking forward to working with my new teams to boost sales, streamline the delivery structure and to drive the business forward,” he said.
Given the ambition Greentube seems to have baked in to its future plans, Bauer will have his work cut out for him. Greentube is a well known industry brand, but will need to keep up with larger content providers that have seen profits skyrocket in recent years along with the explosion of online and mobile gaming. It’s not a market they will be wiling to give up lightly.
It’s telling that Greentube is just now creating this new position to focus on these verticals, and in-and-of-itself indicative of why they are now needed.