iSoftBet, one of the largest aggregators of omni-channel solutions for online slots, progressives, and table games, has announced a new partnership with Oryx Gaming, the company has announced.
The agreement will see Oryx gaming — one of the industry’s largest content aggregators in its own right — offer its games on iSoftBet’s Game Aggregation Platform (GAP).
Together, the combined strength of the two companies is expected to be mutually beneficial in expanding their collective reach in the Canadian, as well as global, markets.
iSoftBet Eyes Oryx’s Content Portfolio
Oryx’s portfolio already includes content from its own development team, as well as others such as Kalamba Games, Patience, Gamomat, and more. Michael Probert, iSoftBet’s Head of Business Development laid out iSoftBet’s reasons for signing the deal by highlight the importance of Oryx’s large and diverse content library:
“The inclusion of Oryx Gaming falls perfectly in line with our goal of providing our operators the best and most exciting content available on the market, we at iSoftBet are proud to be partnered with such an innovative and forward thinking company,” he said.
Oryx Branches Out
For Oryx, the partnership is all about global reach. Its portfolio of games, including Golden Dunes, Lucky Swing, and Absolute Fruit already enjoys a strong following in Canada and anywhere else they are available.
However, iSoftBet is present across a large swath of markets where Oryx currently has little to no visibility. Crucially, these are markets where regulator concerns make it difficult to operate, and so finding the right partner is critical.
Speaking about the importance of reach, Matevz Mazij’s statement about the deal stressed the importance of access to target markets in the decision to agree to the partnership.
“iSoftBet works with the world’s largest and most successful e-gaming companies, so signing with them is a testament to Oryx’s position. Their target markets suit our products perfectly and we cannot wait to see their clients utilising our unique portfolio of games,” he said.