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Pariplay & Betclic Everest Group Sign New Deal
Pariplay, one of the world’s leading multi-level and omni-channel online casino developers and operators, has signed a new agreement with sportsbook and casino operator Betclic Everest Group, the companies announced in joint statements to their corporate websites.
The deal will see Betclic’s popular brands Betclick.com and MonteCarloCasino.com integrate Pariplay’s leading line of online casino games including Jack in the Box,Fire vs. Ice, and Sharknado. In addition, Pariplay will make all of its specially licensed and branded Atari content available including the 1979 Atari Asteroids title that has withstood the test of time and continues to be beloved by players all over the world.
“We’re very excited to see our casino portfolio go live on Betclic.com…[We’re] confident that our cutting-edge content will add another dimension to the casino offerings of these three major Betclic Everest Group brands,” said Pariplay’s Commercial and Marketing Director Richard Mintz.
Betclic Takes Game Diversification Seriously
For its part, Betclic is already one of the most well-known and respected online sportsbooks in the world. One of the few internationally known online casino operators to be based out of Paris, it has a strong presence in the Canadian market, as well as throughout Europe.
Traditionally, the company has focused on its sportsbook while neglecting its online casino offerings. In an increasingly competitive market where players demand to choose for themselves what gaming experiences to have, this model was becoming increasingly problematic. The decision to offer a more diverse range of games came about in an effort to capture more market share.
Andre Swedberg, Betclic’s Casino Product Manager, highlighted the new strategy and importance of diverse content to players:
“Online casino is an increasingly important complement to our core sportsbook offering, so we’re excited to partner with a major software developer serving the vertical,” he said. “Pariplay’s high-quality games, especially their Atari and Valiant Entertainment-branded content, will significantly enhance our players’ casino gaming experience.”