Play’n Go CEO Johan Tornqvist Says They Must Stay Relevant
Innovation is always important, but you must always provide a product that speaks to your audience
People in Canada are treated to a wide range of games at online casinos. But there are only a few names that earn huge crowds whenever they release a new game. One such provider is Play’n Go. The brand always produce beautiful games. Play’n Go casinos like Betsson are always happy to see new Play’n Go slots. This is because they light up the section with colour and have proven to be very popular.
In a recent interview, the Play’n Go CEO Johan Tornqvist revealed how they manage to stay on top.
Staying relevant is key
Johan Tornqvist says that innovation is vital to any business. In an industry like online casinos, many big names are trying to edge ahead of each other. So everyone is going to push the limits to stay relevant. The Play’n Go CEO says that from the base of innovation, another practice must be used to stay ahead.
This practice is staying relevant. New ideas can create novel and enjoyable gaming experiences. But when a slot also appeals to the latest trends, it gets an instant boost in popularity. The slots have to be relevant to the audience to keep their interest. Play’n Go do this through making games that are relevant to trends and world events.
Tornqvist gives the example of Hugo Goal and the World Cup as an example of appealing to popular trends. Play’n Go also released Gemix when match-symbol mobile games rose to fame.
Play’n Go has extended its reach in recent times by creating music-led slot games. These games are made in collaboration with the bands on which they are based.
One of their most recent is the game House of Doom. This online casino game was made in collaboration with popular doom metal band Candlemass. Due to its popularity, Play’n Go intends on releasing more games in collaboration with Candlemass.
Play’n Go always appears to have found a new way to be innovative with each new slot release. But what some players may not instinctively realize is how they hone in on trends. This summer alone, they’ve appealed to the Norse-craze kickstarted by the PlayStation 4 release of God of War. They achieved this through Viking Runecraft. The developer will also be appealing to our love of the summer with Sizzling Spins very soon.
Innovation and staying relevant is why Play’n Go remains as one of the most popular providers in Canada. New releases will continue to be highly anticipated by gamers.
iGaming Business: http://www.igamingbusiness.com/news/play-n-go-takes-doom-metal