Playtech, one of the gambling industry’s most prominent gaming suppliers, has once again joined forces with Ontario Lottery and Gaming Corporation, providing OLG with the BetBuddy analytics technology.
The collaboration between OLG and Playtech goes a while back, and the gaming mogul has been supplying OLG with tech solutions since 2014. The latest contract is just an extension of the long-term business relationship that has been cultivated for years.
According to the terms of the supply deal, Playtech’s BetBuddy is to be integrated into OLG’s iGaming platform, as a means of maintaining responsible gaming standards.
Canada has already been proclaimed as a country with the most efficient treatment of problem gambling, which is also reflected in OLG’s decision to invest in more sophisticated technology. The constant effort of the Corporation to create a safer gaming environment was officially acknowledged for the second time in 2018, when OLG received the World Lottery Association’s Best Overall Responsible Gambling Award, making it the only gaming organization to hold the title twice.
At the moment, OLG holds the gambling monopoly in the Ontario province but the Government has recently dropped the bomb about the possibility of single sports-betting events legalization in the near future.
What Exactly is BetBuddy?
Playtech has acquired BetBuddy in 2017, as a part of the developer’s long-term technology investment strategy, aimed at promoting safe gambling. The tool is integrated into the Playtech’s Information Management System and optimized to facilitate targeted interaction (via Engagement 360 solution), support safe gambling practices, and assists the operators in risk assessment.
The analyses conducted by BetBuddy is automatically sent back to the operators and the players, enabling the operator to intervene (if need be) by adjusting the marketing strategy. At the same time, the players can benefit from the personalized communication and the protection tools which will keep their gambling habits in check.
Playtech On the Roll
Aside from making the headlines of online gambling media for sealing the deal with OLG, Playtech has already had a fair share of the spotlight in the past two months. The end of June marked the successful integration of Playtech’s gaming portfolio across GVC Holding’s brands – Sportingbet, PartyCasino, Foxy Bingo, Crystalbet, and others.
The company’s Bingo division received two industry awards around the same time – WhichBingo Awards (Best Bingo Software) and 2019 EGR B2B Awards (Bingo Supplier of the Year).
Playtech is also diligently working on expanding its Live Dealer Games portfolio, launching three new Roulette games in July: American Roulette, Hi Lo Club, and Spread Bet Roulette.