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Playtech & Sky Betting Partnership Renewed

playtech logoPlaytech and Sky Betting & Gaming have agreed to continue their lucrative long-term partnership.

The renewal did not come as a surprise to industry insiders, as the partnership is widely known to be mutually beneficial. Sky has consistently grown revenues in all verticals – casino, live casino, and bingo – since partnering with Playtech several years ago. Under this new extended agreement, Playtech will continue to provide the online casino giant with a full suite of gaming software, systems, and solutions across all of their channels.

Playtech CEO: A “Fantastic” Relationship

It’s certainly not odd to see companies working together in any industry when it’s profitable. But what’s interesting about the Playtech & Sky partnership is that it seems to be characterized by a genuine sense of collegiality. This is what Playtech CEO Mor Weizer had to say:

“Over the years we have developed a fantastic relationship with Richard and his team and we’re delighted Sky Betting & Gaming has signed a long-term, multi-product extension that brings together one of the UK’s best-performing and fastest growing UK sports betting and gaming operators and the industry’s best-performing software and technology supplier and, in turn, secures both our future growth.”

Expanding Collaboration

An example of the symbiotic relationship existing between Playtech and Sky took place just this year, when the two collaborated to expand their reach within the live casino vertical. When Playtech began planning a new studio for live casino games in Riga, Latvia, Sky was there the help with research, planning, and development. Once the studio was operational Sky Casino became the first brand to set up shop there, creating a dedicated online casino there:

[PlayTechLiveCasino shortcode=”PlayTechLiveCasino”]

Given the new agreement, joint ventures such as this one are only expected to grow deeper and more numerous. Needless to say, this is exciting new for online casino players looking to benefit from these collaborative innovations.

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