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PokerStars Announces “Winning Moments”
PokerStars has announced the addition of a new “Winning Moments” feature. The new tool will allow players to have their hands get the voiceover treatmentfrom celebrity personalities before sharing them with their friends:
Winning Moments is being received by poker industry insiders as yet another step in PokerStars’ shift towards attracting non-winning gamblers, as the intended audience is players who are content to not make a profit and to have a lot of fun in the process.
The concept draws on the idea of the increasingly popular “streaming” phenomena. More than any other online casino game, only poker has seen an explosion of entertainment commentary being added over the top of play. This has led to a cottage-industry of celebrity poker players.
Winning Moments will take that concept and seek to expand it out to the broader online poker community. First, an algorithm will be used to select hands to be featured. Then, once selected, PokerStars personalities Joe Stapleton and James Hartigan will do commentary over top of it — an experience usually reserved for well known celebrities and streamers in the poker world.
The feature will be debuted during PokerStars’ upcoming World Championship of Online Poker (WCOOP), which runs from September 3-26.
Damage Control Continues
PokerStars continues to try and innovate its way out of the nosedive its reputation has taken in the online poker world in recent years.
The corporation was once widely considered to be the undisputed king of worldwide poker. However, its decision to terminate its 2-year player-rewards program after one year – costing players millions of dollars of money owed to them in the second year under the original terms of the program – continues to be an issue in online poker circles.
The company continues to hope that features such as Winning Moments will allow it to attract new, non-winning gamblers who are less savvy about things like the bonuses and rewards programs promised to them.
It remains unclear if the strategy will ultimately be successful. But the company hopes that if nothing else, players will be able to enjoy some fun commentary over top of their play while we wait for the verdict.