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Pragmatic Play & William Hill Team Up
Pragmatic Play, an online casino game development company with more than 80 different titles to its credit, has announced a new content sharing partnership with popular UK gaming operator William Hill. The agreement will allow William Hill to add Pragmatic’s full library of online casino games to its online casino in the near future.
“Pragmatic Play’s diverse titles all offer entertaining and innovative gameplay, and partnering with them opens up great new opportunities to build on our leading online casino offering,” said Graeme Powrie, William Hill’s Commercial Director.
Huge Coup For Pragmatic
While both parties will benefit from the new agreement, Pragmatic is without a doubt the biggest winner. The developer’s popular line of games include titles like Vegas Nights, Panda’s Fortune, and Queen of Atlantis.
These games are popular, but the reality is that Pragmatic doesn’t have a signature title that enjoys wide recognition across a large swatch of the online casino world such as Microgaming’s Mega Moolah. By gaining exposure to the UK market through the William Hill brand, the company should be able to up its profile worldwide.
“William Hill’s standing in the industry needs no introduction, and we are thrilled to be able to offer our content to their players for the first time,” said Yossi Barzely, Pragmatic’s Chief Business Development Officer. “Their longevity and reputation for providing players with best-in-class gaming experiences makes William Hill an ideal partner with whom to integrate our growing collection of top performing games.”
William Hill Adds Depth
On William Hill’s end, the new partnership will serve to create an even deeper content library. As one of the largest online casino providers in the huge UK market, the company is always looking to be on the cutting edge and offer its players the newest and most relevant online casino content before competitors swoop in.
Now, Pragmatic’s content will round out what was already an impressive library of online casino slots and progressives and keep it one step ahead of others in the market for the foreseeable future.
“This is a hugely exciting partnership, and we look forward to enjoying a long and rewarding relationship with this fast-growing provider,” Powrie said.