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Prima Networks Signs Agreement With Microgame S.p.A
Prima Networks, an online casino content company owned by leading online casino developer Microgaming, has signed a new agreement with Microgame S.p.A., the company said in a statement to its corporate website.
The deal will see Prima Networks’ huge content library featuring more than 250 different Microgaming slots titles — including hit games Immortal Romance and Lara Croft: Tomb Raider — become available on Microgame S.p.A’s Italian facing properties.
Microgame S.p.A Brings In The Big Guns
For Microgame S.p.A., the decision to partner with Prima Networks is a no brainer. For starters, adding its huge assortment of Microgaming content to its casinos will immediately raise their profile with the Italian online casino community. Games such as Terminator 2, and Jurassic Park are iconic all around the world and new players will sign up to play them.
Moreover, the presence of these games will keep players that already frequent Microgame S.p.A.’s properties coming back again and again for more.
“Microgame’s customers, who already enjoy the broadest portfolio in the Italian market, will benefit greatly from our new collaboration with Prima Networks and Microgaming. From today, players will access a really impressive selection of Microgaming content and games. We are very excited by the potential of this new partnership,” said Microgame S.p.A. General Manager Marco Castaldo.
More Inroads Into A Growing Market
For Prima Networks/Microgaming, the deal is yet another confirmation of what everyone already knows — online casinos that offer their content library will usually get a leg up on the competition.
This new entry into the Italian market not only further confirms that theory, but also shows how Microgaming can leverage its reputation in order to gain deeper and deeper inroads into the ever growing (and lucrative) European market.
“[With] Italian online gaming revenues rising year-on-year, it is a very important market for us; this reseller agreement with Microgame will undoubtedly increase our market share,” said Prima Networks Director Loraine Schoevers.