Responsible gambling is something that has played a role in modern casinos for some time now. But, it has certainly taken centre stage in British Columbia this week as Canadian casino heavyweights Gateway have made a massive pledge related to responsible gaming. There have been a lot of problems in recent years relating to gambling addiction, and there has been an active move in some circles to cut down on this.
Responsible gambling is a practice whereby casinos put measures in place that help prevent customers with gambling problems from being able to spend too much time or money in their casinos. After being granted final approval for a new expansion project, the company reiterated its commitment to responsible gambling, and to the GameSense Program developed by the B.C. Lottery Corporation.
Now, Gateway was met with criticism following its plans to build a C$70 million casino complex in the city of Delta’s Ladner area. One of the biggest criticisms labelled at the company was that this is something that would wind up promoting gambling, and eventually result in further gambling problems.
In a move to combat this, Gateway has come out with their proclamation about responsible gambling. Furthermore, they have recently reassured punters, and B.C. natives, that it would do everything possible to make sure player health was a principal focus. Their strategy seems to be to promote positive play, informed decision-making, reduce problem gambling, and provide support and treatment for those facing problems.
These are positive steps taking by Gateway to ensure that they put the customer first at all times. Problem gambling is an issue that has been exacerbated in recent years by the growth of online gambling, and it is something that can lead to deeper problems. As such, many modern casinos online, and across Canada, have mandates for dealing with problem gambling.
It’s not just British Columbia that is wheeling out these strategies either. There was another recent news story about Quebec taking steps to try to deal with the gambling problems in their province. The Eastern province recently announced plans to inject C$35 million into a program that will help deal with multiple addictions, including gambling.
Gateway has had an incredibly ambitious year following the acquisition of the Central Gaming Bundle – a deal signed with Ontario Lottery and Gaming Corporation. And now it seems that the company is looking to remind people that it does have the best interests of its gamblers at heart.
Indeed, this does appear to be an issue that people value highly, and many casinos use this to their advantage. For instance, Mr Green, one of the top-rated casinos for Canadian players, is a massive proponent of responsible gaming. The company boasted incredible revenue increases for 2017, showing that customers respond to companies with good ethics and values.
The issue of responsible gambling has always been a contentious one. There is a pretty universal agreement that casinos could (and should) do more to help problem gamblers, and there is definitely a move toward this. However, there is also a school of thought that gamblers have autonomy and should be responsible for their own actions. Still, whichever stance you back, it is good to see casino heavyweights like Gateway taking steps to tackle this problem head-on.
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