HomeNews ❯ VLTs Remain Centre Stage After Atlantic Lottery Corp. Lawsuit

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VLTs Remain Centre Stage After Atlantic Lottery Corp. Lawsuit

Video Lottery Terminals are one of the most controversial gambling elements of the modern world. They are hugely popular in Canada, but questions remain over the legality and operation of these machines. There is no question that these machines provide some of the biggest gambling revenues in Canada, but there are also worries that this could lead to further problems in the future.

Indeed, it is believed that the way in which VLTs are designed can cause a lot of issues with gambling addiction and problem gambling. It is believed that there is a link between aural and visual stimulation, as provided by these machines, and higher risks taken by gamblers. This is something that has caused a lot of outcry, and has led to the government stepping in to take action against these machines.

This has led to a class action lawsuit taken up against Atlantic Lottery Corporation over its VLTs, and the ruling could cause a lot of changes in the future. If successful, we could see VLT machines outlawed, or, at the very least, they will have to undergo a lot of changes to the way in which they are made. In December news broke that the class action lawsuit was pushing forward following ALC’s failure to block the lawsuit.

But, it seems that the company isn’t about to take this lying down, and they have recently started to offer VLT coupons in a bid to lure more players following the lawsuit. This seems to be a direct attempt to popularise them, and perhaps make the most of the time they have left before the machines are outlawed or changed. This is expected to see a surge in the use of addictive VLT terminals across Newfoundland and Labrador.

A former VLT addict has condemned the move from ALC, and suggests they are trying to get more people hooked, and branded it ‘terrible.’ But, perhaps unsurprisingly, Atlantic Lottery Corp. disputes this claim. And senior communications counsel Natalie Belliveau is quoted as saying, “This coupon gives existing lottery players over the age of 19 an opportunity to experience a different product for entertainment. It is similar to other product promotions we have had in the region.”

In spite of their attempts, it seems very likely that VLTs will be take off the market, at least for a while. The lawsuit claims the machines are deceptive and illegal, and it was green-lit by the Supreme Court of Newfoundland and Labrador. This is certainly going to make a big difference when it comes to assessing what the right kind of gambling is. Provincial gambling is big business in Canada, but problem gambling is something that should be avoided where possible, and this is certainly going to help with that.

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