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Wazdan & Every Matrix Ink New Agreement
Wazdan, a leading developer of online casino games, mobile platform solutions, and platform integrations, has announced a new agreement with online casino platform Every Matrix.
According to the agreement, Wazdan’s entire library of games — including fan favorite slots like Wild Guns, Jumping Fruits, and Fruit Fiesta — will be available on the Every Matrix platform moving forward.
“We are always looking to add the very best slots titles on the market to our casino aggregation platform and we are confident we have achieved that here as well. Wazdan’s portfolio hosts an array of beautifully-designed games to suit passionate players,” said EveryMatrix CEO Stian Hornsletten.
Acquisition Part of Wazdan Long Term Growth Strategy
On Wazdan’s end, the decision to partner up with Every Matrix was taken as part of a larger growth mindset strategy. As one of the world’s best online casino platforms, the company has a large global reach that can bring Wazdan titles into markets and niches where it had previously not had a presence.
“Wazdan is always looking for opportunities to grow as a brand and this deal with EveryMatrix will be another systematic step in our growth plan,” said David Mann, Wazdan’s Sales and Development Manager.
The M&A strategy is one that has become quite popular in the online casino world in recent months, and this agreement is just one more example of the repositioning going on all around the world.
Content Is King
A big driver of that reshuffling is the need to offer players the best online casino experiences. Competition is ramping up in all markets, and as Canadian players can attest to, there are many great options competing for players’ action.
The casino games offered at any room are a huge factor in that decision. For that reason, Wazdan appears to have been attracted to the numerous hit titles offered by Every Matrix within a library of more than 5,000 titles.
“EveryMatrix hosts some of the industry’s biggest names and titles so we are delighted to be peers with them. We have many exciting things happening right now with a flurry of game releases, so this is a great end to the year,” Mann said.