Yggdrasil Enters The Danish Market
Yggdrasil has chosen online casino operating group GVC.
The move comes at a time of extreme growth for the company, which has seen its popular titles such as Joker Millions, Super Heroes, and Valley of the Gods take off in Canada as well as markets all around the world. Adding Denmark to that list was a natural outgrowth for the company as it seeks to become one of the true powerhouses of the online casino world.
“Our first entry into Denmark has been marked with significant interest in Yggdrasil content from operators looking to improve their gaming portfolios. This latest deal to go live on Danske Spil and bwin.dk via GVC brings our games to players with two of Denmark’s most popular brands,” said Yggdrasil CEO Fredrik Elmqvist.
To Use GVC Platform
In order to get its games to market, Yggdrasil has chosen online casino operating group GVC. GVC runs many of the most well known brands in the world, including the bwin.dk domain that is extremely popular in Denmark.
That made it a natural choice for Yggdrasil, who will be able to enjoy the visibility that comes along with partnering with a GVC brand from the moment that their games go live.
But GVC also stands to benefit handsomely from the deal. Although the European market is segregated from a regulatory standpoint, the community of online casino players on the continent is very close. No doubt that Danish players know all about Yggdrasil’s titles, and will be excited to finally get their chance to spin the reels on them. That’s a sentiment that GVC was keen to take advantage of.
“Yggdrasil games are already enjoyed by players across the Nordics and beyond, so it is fantastic to bring them to our customer’s in Denmark’s regulated market,” said GVC Chief Product Officer Liron Snir. “Denmark is an extremely competitive market, so Yggdrasil’s high-quality titles and industry-first promotional tools will give both our brands and our B2B partners a powerful edge.”