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Yggdrasil & Rank Group Sign Content Sharing Agreement
The Rank Group, the UK’s largest operator of both online and offline casinos, has signed a new agreement with leading online casino software developer Yggdrasil, the companies said in a joint statement.
The new partnership will allow the Rank Group to take advantage of the full suite of online casino games and tools Yggdrasil offers.
“Rank Group is one of the most recognised gaming operators in the UK, and is another important addition for Yggdrasil as we further expand in this highly competitive market,” said Yggdrasil CEO Fredrik Elmqvist.
BOOST Promotional Tools Part of Deal
In addition to the online casino games, Rank Group will also get access to Yggdrasil’s BOOST promotional tools technology. Since its launch in late 2015, BOOST has quickly become one of the most effective ways for online casinos to increase interaction.
It works by offering players interactive prizes, including the ability to run raffles and other types of tournaments within other games. This has added another layer of action into leading online progressives from the company such as Joker Millions.
In addition, the ‘Missions Feature’ — which involves interconnected gameplay across multiple Yggdrasil slot titles — is coveted by operators. The concept has proven not only to be popular with players, but also advantageous for operators looking to keep their offerings dynamic and interesting.
Deal Grows Yggdrasil’s Reputation
In signing the deal, Rank Games was quick to point out the fact that Yggdrasil is an incredible success story. Despite being on the scene for only a few short years, it has quickly gained a reputation for quality and successful products.
As the owner of some of the largest online casino properties in the world, the willingness of Rank Games to seek out the company’s content for their players is a huge vote of confidence. If Yggdrasil can break into the UK market in this manner, there’s no telling what future successes might bring.
“Yggdrasil is a relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools,” said Bhotesh Maheshwari, Head of Casino at Rank Group.
“We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising the BOOST™ promotional tools.”